Loading... Please wait...
About Us
- Home
- About Us
|
3:22 PM (1 minute ago)
|
|
||
|
||||
In 2005, I started West Coast Roasting Company fresh off of a two-year apprenticeship with a master roaster, selling my Santa Cruz mountain bike to fund the purchase of a Home Depot BBQ, and a rotisserie-mounted roasting drum. I roasted over 10,000 batches, 2lbs at a time, in my backyard; day or night, rain or shine, my wife and I kept at it. Seven years in, we upgraded to a small 6lb commercial roaster in the garage, and soon after leased a commercial space.
In a world obsessed with Ai, efficiency, optimization, and aesthetics, we're still here doing the inefficient thing: we're painstakingly hand-roasting the best beans on the planet in 4lb batches, to order, and mailing it out the next day by USPS priority. We only sell full 1lb bags, because this is America (and what are grams anyway?). Our packaging is pretty basic. I still hand-write the roast date on each bag. But our coffee is better than the rest, yes, because ironically, our Achilles heel is actually a strength: micro-roasters paying employees to roast 25-120lbs per batch, and thousands of pounds a week, just can't compete with the attention we give every pound. The proof is in the cup.
And that's what counts.
Nate and Melissa